Welcome to the website of ursulagrüber,
the world’s first multilingual creative adaptation agency specialized in advertising and marketing with
Thanks very much for this Marjolijn – we really appreciate how responsive you’ve been!
Marjolijn, excellent work, since Dutch is a very tough language to translate. Especially the Graphic Arts jargon . . .
Marjolijn, thank you so much for all help!
You are great and I wish you a nice weekend!
Marjolijn, you are a star - thanks for everything!
Hi Marjolijn, thanks for your quick turn around with the Evolution of Care project. It was nice working with you again and I think we achieved a good result in the end.
Okay Marjolijn, thanks! and a big thank you for your account management of this job. I’ve been very happy!
Ruth, we’ve got this working like a Swiss clock! Great job.
You are very efficient!
Thank you, Ruth.
ursulagrüber has adapted our communication to several cultures. Their writers are proven adaptation copywriters, not just translators. Their account management impeccable.
Patricia, i would like to thank you for your excellent service and quick turnaround on this project.
I wouldn’t have been able to pull this off without you.
Thursday 22 August 2013, by
In 1972, ursulagrüber launched the concept of multilingual adaptations to effectively export advertisers’ carefully crafted material. This was a revolutionary service in the world of global marketing and communications that has now developed into a highly competitive business.
Over the past 40 years, ursulagrüber has become the industry’s absolute benchmark for adapting creative copywriting in 35 languages.
This remains our agency’s primary focus and involves an ongoing quest for excellence, inherent to our corporate culture.
This is indeed what sets our agency apart for all the others. Only professional advertising copywriters are entrusted with our creative adaptations and every project is managed according to a strict, unique methodology.
Adapting is not simply translating. Only an expert in advertising knows how to faithfully convey the original concept while effectively fine-tuning the message in the target audience’s most compelling words.
Our copywriters adapt creative material so it speaks to the people in their homelands. In addition to choosing just the right words, adapting/transcreating requires delving into the very heart of a message to convert it into another language as if it were the most natural expression in the world. This gives our clients the assurance of well-crafted messages, perfectly in line with their target audience’s local culture while at the same time carefully maintaining the quality and underlying meaning of the original material.
Our teams – project managers and copywriters – work together in absolute synergy to ensure optimum adaptation/transcreation of your messages including:
Print ads (tag lines, body copy, slogans, claims); websites; banners, e-mailings…
Brochures, TV/radio campaigns and scripts, pitches and more
We can also provide additional services like building a multilingual glossary of terms for a specific company, recommendations for brand or product names, original copywriting, cultural insight and validation of options, back-translations, desktop publishing and more. See the “additional expertise” section of our website for further details.
The guarantee that their original creative concept (play on words, corporate claim, etc.) will be perfectly conveyed in the target audience’s language and cultural context.
Absolute consistency of the adaptations/transcreations across all the languages.
Integrity of the initial concept maintained throughout.
Respect of deadlines thanks to our highly dependable and responsive team accustomed to managing this specific type of projects.
Our agency’s reputation has been built on decades of delivering exceptional service, top quality creative adaptations/transcreations and reliable timing based on a meticulous, proven-effective methodology: the UGProcess.
We cater to major communications networks, independent advertising and marketing agencies as well as medium and large scale advertisers themselves.
Here are a few examples of the brands we’ve served over the years.
Do you have a project that needs to be done just right?
Send us an e-mail (info@ursulagrüber.com) or give us a call (+33 142 333 200); we’ll get straight to work for you to find the best approach, budget and timeline.